The New York Mets have a new good luck charm. After McDonaldâs mascot Grimace threw the first pitch at a game back in June, the previously struggling Mets won seven consecutive games. To show its gratitude â and extend the good luck â the team unveiled a special purple seat at Citi Field to commemorate its fuzzy friend.
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âFlappyâ trails: A gaming phenomenonâs trip down some weird roads.
Around the web: A book loverâs ideal vacation, how AI can simplify workflows, and more.
đ Listen: Why the âFlappy Birdâ comeback is kinda sus.
The Big Idea
The ups and downs and ups and downs of a controversial mobile gameâs rebirth
âFlappy Birdâ fans seem to have cut out the gameâs creator and perhaps have some weird crypto thing going.
2024-09-18T00:00:00Z
Ben Berkley
A decade ago, a frustrating and seemingly slapped-together mobile game called âFlappy Birdâ was on top of the world with tens of millions of downloads â until its creator decided that it was too toxic to exist.
Now, a group of âpassionate fansâ representing an organization called The Flappy Bird Foundation is preparing to rerelease the game for Android and iOS next year.
They even released a trailer promising a new âepic adventureâ (the only âadventureâ in the original game was resisting the urge to whip your phone through a window so âFlappy Birdâ could never hurt you again).
But there are some red flags
Original creator Dong Nguyen, who once made ~$50k a day from in-game ads but took the game offline in 2014 after realizing that it had âbecome an addictive product,â is not involved.
Legal sleuths discovered Nguyen was cut out entirely â the rights to âFlappy Birdâ were seemingly acquired by arguing that Nguyen had âabandonedâ the trademark.
Meanwhile, a cybersecurity researcher Varun Biniwale uncovered evidence on the new gameâs website that it is â or was, at some point â meant to have deep cryptocurrency integration, compounding the danger of it becoming an âaddictive productâ again.
Nguyen has since broken a seven-year social media hiatus to make it clear he did not sell the rights and does not support crypto.
This wouldnât be the first timeâŠ
⊠a kid-friendly game veered wildly into crypto â decades-old virtual pet sensation âNeopetsâ attempted to transition to NFTs in 2021 until cooler heads (and a pronounced backlash) prevailed.
But, in the grand history of âNeopets,â that was nothing compared to the time one majority investor attempted to force the creators to turn it into a Scientology recruitment tool.
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Congratulations to the yellow-eyed penguin, AKA the hoiho, winner of New Zealandâs Bird of the Year contest. The endangered bird is less social than other penguins, but makes up for it by being very loud. Last yearâs competition was upended by John Oliver, who aggressively campaigned for the pĆ«teketeke, a diving water bird with an elaborate mating ritual.
SNIPPETS
Instagram will move users under 16 to new teen accounts with parental supervision controls, including the ability to limit app times and see who their kids are DMing.
Uber announced a rider ID verification program to help drivers feel safer from scammers and other bad actors. Uber has already banned ~15k rider accounts for using fake or inappropriate names.
Boarâs Headannounced the indefinite closure of its Virginia plant and will never make liverwurst again following a listeria outbreak that led to 57 hospitalizations and nine deaths across 18 states.
Bloody brilliant: Alphabetâs drone company, Wing, and UK startup Apian are teaming up with the UKâs National Health Service to deliver time-sensitive blood samples between two London hospitals using drones.
Tony Robbins, the self-help coach and author, is partnering with hotelier Sam Nazarian on a new luxury wellness hotel chain, the Estate. The plan includes 15 hotels and residences and 10 longevity centers â where annual membership costs $35k â by 2030.
Influencer Lunchables: YouTube stars MrBeast, Logan Paul, and KSI announced Lunchly, a âbetter-for-you lunch optionâ that includes the influencersâ Prime Hydration and Feastables products.
SpaceX almost doubled its backlog of orders for Starlink in-flight Wi-Fi to ~2.5k after a deal with United Airlines last week. There are ~6.4k Starlink satellites in orbit connecting 3m+ customers.
Don’t miss this…
If you donât tell your story, someone else will. Check out six steps to nailing your startupâs content strategy.
Makings of a Mogul
Your community is your moat â hereâs how to build one
Think about the biggest sports fan you know.
Has that person ever bought a different brand of dish soap because it was on sale? Probably.
But would they ever switch teams just because another teamâs jerseys were on sale? No way.
That is the power of a strong community
Competitors can copy your product, they can even copy your processes â but no one can ever clone the bonds that exist between you and your people.
When people find an authentic community they love, theyâll stick with it even when they have options that cost them less, pay them more, or are more prestigious.
So, how do you create one of those?
Our friends at Trends built a community-building handbook based on the â5M Pyramid of Priorityâ framework you see above.
It explains how these five Ms come together to make magic, and so much more.
Oh gosh, so many mergers and acquisitions with this behemoth, but it dates back to 1977 when a soda company bought a fast-food franchise.
In 2011, it shed its brand named after a Robert Louis Stevenson character to focus on its top brands.
In the early aughts, this company began testing co-branded locations, one of which is the subject of a 2008 breakout hip-hop hit.
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AROUND THE WEB
đ On this day: In 1981, the West Edmonton Mall in Canada opened a 20k-car parking lot, the worldâs largest. At times, this mall was also the worldâs largest mall, indoor amusement park, and indoor water park.
đThatâs interesting: The Scottish Airbnb where you run a bookstore.
đ§ The Next Wave:How AI can simplify complex workflows and enrich language learning.