The NFL’s Record-Breaking Thanksgiving, Japan’s World Cup Surprise, and Formula 1’s US Viewership Growth
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I’ve been using an Eight Sleep Pod Pro Cover for more than two years now, and it’s undoubtedly one of the best purchases I’ve made for my health & wellness. Their thermo-regulation technology — the bed gets colder or warmer throughout the night depending on individualized health metrics — helps me fall asleep faster, get higher-quality sleep, and wake up feeling well-rested and energized. And the data backs it up: clinical data shows that Eight Sleep users experience up to 34% more deep sleep, and elite athletes like Lewis Hamilton, George Russell, Francis Ngannou, and Justin Medeiros are now using Eight Sleep to gain an edge on the competition. So get your Christmas shopping done early, and save $250 through my exclusive link below. Hey Friends, I hope everyone (that celebrates) had a nice Thanksgiving. I spent the week hanging out with family and made a last-minute decision to take a few days off from writing. I’m working on a bunch of exciting things that you all will love, but before we get back into our regular schedule, here are a few interesting things I noticed over the break. Enjoy! The NFL’s Record-Breaking Thanksgiving
The National Football League has been playing games on Thanksgiving Day for more than seven decades. Initially, the Detroit Lions and Dallas Cowboys negotiated the annual event to increase national publicity for their franchise — but it has since become much more. For example, this year was the most-watched Thanksgiving Day in NFL history:
The NFL will now try to parlay that success into its first Black Friday game next year, which Amazon will host. But my guess is — given the astronomical numbers we saw this Thanksgiving — that the NFL’s first Black Friday game won’t be its last. The Japanese National Team Steals The Show In QatarThe first week of the 2022 World Cup did not disappoint. Saudi Arabia stunned Argentina, the US equalized a strong England squad, and Brazil’s Richarlison gained 4 million followers on Instagram overnight after his bicycle-kick goal against Serbia. But perhaps the most talked about moment came off the pitch when FIFA posted a photo of Japan’s locker room after their upset win over Germany. 
This is how the Japanese national team left its locker room after beating Germany this morning 👏 (📷: FIFA)
This tweet garnered 435,000 likes (my most-liked tweet ever) and nearly 30 million impressions. So I guess you can say people appreciate Japanese culture! Ps. they also left origami cranes on the table and a note that says “shukran” or “thank you” in Arabic.
Formula 1 Breaks Another US Viewership Record
Formula 1 decided several years ago that it needed to grow its market share within the United States. This was a tall task, of course. The United States is home to the world’s largest economy, and it’s been notoriously tricky for international sports leagues to break through. So Formula 1 did something interesting: rather than making a few million dollars a year by selling their TV rights to a lower-tier broadcast partner in the United States, they literally gave them away to ESPN for free. That led to an increase in linear distribution stateside, and when you combine it with the Netflix bump from Drive to Survive, the world’s most popular racing series has doubled US viewership over the last three years alone. Average US F1 Viewership (per race)
And now the US will host three races annually (Miami, Austin, and Las Vegas) while increasing its annual rights fee with ESPN to $85 million. So yes, their no-fee deal with ESPN was a pretty good investment. Have a great day. I’ll talk to everyone tomorrow. Your feedback helps me improve Huddle Up. How did you like today’s post? Loved | Great | Good | Meh | Bad Everything You Need To Know About The 2022 Qatar World CupIf you are not a subscriber of Huddle Up, join 70,000 other professional athletes, business executives & casual sports fans that receive it directly in their inbox each morning — it’s free.
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