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Yahoo and its yodel ruled the late ‘90s internet — but in the years since, it’s seen ups, downs, and a whole lot of acquisitions. So, what’s next?

This week, Yahoo announced a ~25% stake in ad company Taboola, per TechCrunch.

Taboola provides “chumbox” ads, the array of sponsored clickbait found across news sites. It will now take over native advertising across Yahoo’s brands.

While digital ad spend is down…

… amid recession fears, Yahoo CEO Jim Lanzone believes it has “huge wind” behind it in the long term.

The two companies anticipate $1B in annual revenue from their partnership — and they do have a lot of eyeballs.

• Yahoo gets ~900m monthly active users across its properties (e.g., AOL, TechCrunch, Engadget, etc.)
• Taboola has partnered with 9k publishers and reaches 500m people daily

Plus, Taboola CEO Adam Singolda has promised to help Yahoo advertisers target consumers more effectively, including those on Apple devices.

Yahoo’s making moves

In 2021, Verizon sold its media businesses, including Yahoo and AOL, to Apollo Global Management for $5B. Apollo sold off some of Yahoo’s assets, and is now focusing on some interesting endeavors, per Axios, such as:

• Adding betting to Yahoo Sports. It already offers a paid subscription for people who are really into fantasy sports
• Building a “Bloomberg for retail trading” into Yahoo Finance with a suite of tools for buying and selling stock

Lanzone said Yahoo may also expand its subscription biz, which includes its premium email; invest in ecommerce; or pursue other acquisitions or partnerships.

BTW: Remember when Yahoo had TV? We miss that “Other Space” show.

For years, Tesla has enjoyed a majority share of the US electric vehicle market with little competition.

While the company’s done a great job using its first-mover advantage to expand its lineup, charging network, and factories, this period of nearly unchallenged growth is rapidly closing.

What’s happening?

Per estimates from S&P Global Mobility, Tesla’s US EV market share will drop to less than 20% by 2025, down from 65% this year and 71% last year.

• As more affordable options become available, Tesla’s entry-level Model 3, which starts at $40k+, is looking increasingly pricey.

To that end, Tesla is reportedly ramping up development of a cheaper Model 3. The company is also delivering its first-ever electric Semi Truck to Pepsi today.

Big picture: Roughly 5.1% of 10.22m vehicles registered in the US through Q3 were electric, up from 2.8% in 2021. Small, but growing fast.

Each week, our analysts are searching for undercovered markets with serious growth potential.

Two intriguing (and unrelated) “flares” from a recent Trends newsletter:

• Decluttering services: The subreddit r/ChildOfHoarders has seen steady growth since 2018, and the boomer generation’s parents aren’t getting younger. We brainstormed ideas to support them.
• Nonalcoholic drinks: Cheers to the sober-curious movement, which (if monthly “Mocktail” searches are any indication) is having another round. Here’s product inspiration, plus DIY opportunities.

There are hundreds of research reports and thousands of startup ideas inside Trends — but the top feature is daily discussions with digital experts.

Test-drive incredible content and community for startups.

New anxiety just dropped: we’re running out of copper — and that’s a big problem, not just because it means fewer lucky pennies.

Per Fortune, we need copper to build things like water pipes, computers, and phones. Not to mention electric vehicles, and solar and wind power infrastructure.

Making matters worse…

… we’ve been wasting precious copper resources for thousands of years:

• When ore is pulled from the earth, metal is extracted; anything too difficult or expensive to process is discarded.
• In the last decade, an estimated 43m tons of copper — worth $2T+ — has been mined but left unprocessed.

Companies are digging up solutions

Jetti Resources — a startup backed by some of the world’s biggest miners, and recently valued at $2.5B — aims to repurpose all that previously discarded ore.

Enter the rock-munchin’ microbes:

• A common type of ore traps copper behind a thin film, where existing mining methods can’t reach it.
• Jetti’s tech uses a chemical catalyst to break through that layer, and microbes eat the rock to release the copper.

If the mining OGs are ready to share their rocks, tech like Jetti’s could produce 8m additional tons of copper each year by the 2040s.

That’s a lot of lucky pennies.

🚗 On this day: In 1913, Henry Ford installed the first moving assembly line for mass automobile production, cutting production time from 12 hours to 1 hour and 33 minutes.

🍲 That’s interesting: The history of the slow cooker and how it changed life in the kitchen (and on the road).

🦆 Art: Lucy Jean Green makes kinetic sculptures, like this one of ducks flying over a colorful landscape.

💡 Useful: This website surfaces interesting creators from across platforms, including YouTube, TikTok, and Etsy.

🐼 Aww: And now, a snow panda.