As streetwear brand The Hundreds turns 20, it’s celebrating the milestone with a new flagship store in the metaverse. To be more precise, the shop is in some.place (also home to actress Brie Larson’s “lil corner“). The 3D space, modeled after the company’s store in LA, has been rendered with Unreal Engine 5—the same software used by the biggest video game developers. But the idea isn’t to introduce gamification, said Bobby “Bobby Hundreds” Kim, it’s to create a community.Perhaps the metaverse will get the same kind of book-length treatment Kim gave NFTs.
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