The $250 Million Business Behind The French Open
Huddle Up is a 3x weekly newsletter that breaks down the business and money behind sports. If you are not already a subscriber, sign up and join 100,000+ others who receive it directly in their inbox each week. Today At A Glance:The French Open at Roland Garros is the world’s most physically demanding tennis tournament, primarily due to high temperatures and its clay surface. But Rafael Nadal isn’t competing this year, so today’s newsletter breaks down everything you need to know about the tournament, including its history, TV ratings, prize money, and more. This newsletter is also available via podcast on Apple or Spotify. Enjoy! This Newsletter is Sponsored By ButcherBox!I’ve been ordering from ButcherBox for a few years now, and it’s the single best solution I’ve found to save time while guaranteeing the quality of your food. ButcherBox delivers 100% grass-fed grass-finished beef, free-range, organic chicken, humanely raised pork, and wild-caught seafood directly to your doorstep. Yes, it’s literally that easy — and it tastes incredible! So ditch the butcher lines today and guarantee the freshness of your meat with ButcherBox. And here’s the best part: If you sign up today, ButcherBox is offering all Huddle Up readers 2 lbs of ground beef for FREE every time they order over the next year. So sign up using the link below, and everyone in your household will thank you later. Friends, We have seen some dominant performances by athletes throughout sports history — Michael Jordan’s six NBA championships in the 1990s, Michael Phelps’ eight gold medals at the 2008 Beijing Olympic games, Floyd Mayweather Jr.’s 50-0 professional record in the boxing ring, and Lionel Messi’s 91 goal season in 2012. But none of these athletes have dominated one single event like Rafael Nadal. Nicknamed “The King of Clay,” Nadal has won the French Open at Roland Garros a record 14 times since making his debut in 2005. He has amassed an incredible 112-3 record, meaning Nadal has only lost three times between the ages of 19 and 36. And he is probably one of the only athletes in history to have a statue of himself constructed outside of a sports venue while still competing in the event. But this year’s French Open looks a little bit different. Sure, more than 600,000 people will still descend on Roland Garros to watch the world’s best tennis players compete at the only clay-court Grand Slam of the season. But Nadal is currently nursing an injury and won’t be back until next year — potentially his last French Open ever. So today’s newsletter breaks down the business behind one of tennis’ most iconic tournaments, including its history, prize money, media rights, future, and more. French Open OverviewThe French Open was founded more than 130 years ago (1891) and is the second Grand Slam on the tennis calendar each year — after the Australian Open and before Wimbledon and the U.S. Open. The tournament is commonly referred to as “Roland Garros,” the stadium where the French Open is played. It is named after a famous French aviator that became the first person to successfully cross the Mediterranean in 1913. The event is also considered by most to be the world’s most physically demanding tennis tournament, primarily due to high temperatures and its famous clay surface.
This level of difficulty has brought immense interest to the French Open. For example, Roland Garros typically sees upwards of 600,000+ spectators across two weeks, and it’s estimated that they bring in more than $250 million in total revenue. French Open Financial Breakdown (*estimated)
Most of this money comes through media rights deals with NBC (+ others) — and the tournament’s growth has directly benefited its players in the form of prize money. Roland Garros’ TV Rights & Prize MoneyThe Men’s French Open Final between Rafael Nadal and Casper Ruud only averaged 1.487 million followers on NBC last year, which is less than the average NBA game. But the French Open pulls in significantly more viewers outside the United States. For example, Roland Garros says the French Open averaged 5.2 million viewers on France TV last year and reached over 100 million people via CCTV in China. And while viewership numbers haven’t been strong over the last decade in the United States, Roland Garros hopes they can reverse that trend, as their deal with NBC is set to expire in 2024. And they’ll most certainly be looking for an increase in rights fees. But even with average US viewership hovering between 1 million and 2 million for the Men’s & Women’s French Open Finals, the player’s total prize pool has still gone up. For example, the total prize pool for this year’s French Open is $54.6 million, a 12.3% increase from 2022. And it means the men’s and women’s singles champions will walk away with $2.5 million each, while the runner-ups will take home just over $1 million. Conversation Starters: The French Open Edition
So there you have it — that’s everything you need to know about the money and business behind this year’s French Open at Roland Garros. If you enjoyed this breakdown, please consider sharing it with your friends. My team and I work hard to consistently create quality content, and every new subscriber helps. I hope everyone has a great weekend. We’ll talk on Monday. Listen to the Joe Pomp Show on Apple or Spotify. Interested in advertising with Huddle Up? Email me. Your feedback helps me improve Huddle Up. How did you like today’s post? Loved | Great | Good | Meh | Bad Extra Credit: A Collection Of Things You (Might Have) Missed This Week
That’s a higher annual salary than two players on the Detroit Pistons, and it makes him the 4th highest-paid coach in US sports.
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