Good morning, friends!

It’s June, which means it’s officially book launch month! I honestly can’t believe it. Around this time last year I was nervously turning in my 10-chapter manuscript to my publisher. What started as a bunch of Google docs is now a physical book that you will have in your hands on June 20. 🤯

ORDER HERE

For the next few weeks leading up to the book launch, I’ll be publishing exclusive book content for premium members each Wednesday. If you’re not already a member, and would like to join our premium membership community, you can subscribe below.

As a reminder, if you’re in Miami, New York City, or Atlanta, come celebrate with me at one of our book launch events below!

🌴 MIAMI: Tuesday, June 20 at 6:30 p.m. at Books & Books Coral Gables

RSVP for Miami

🗽 NEW YORK CITY: Saturday, June 24 at 6 p.m. at P&T Knitwear

RSVP for NYC

🍑 ATLANTA: Monday, June 26 at 7 p.m. at Virginia Highland Books

RSVP for Atlanta

—

PROFILES.

— Formula 1’s billionaire boss [**HIGHLY RECOMMEND**]
— The actress reinventing what it means to be a movie star
— Hollywood’s personal assistant recruiter
— The college that raised $150 million to offer ‘forbidden courses‘
— The e-commerce giant that married TikTok and Amazon
— The buzziest restaurant in America

PEOPLE TO KNOW.

Formula 1’s billionaire boss: Toto Wolff is the hard-driving billionaire who built Mercedes’ F1 team into an auto racing dynasty. Their championship days may be in the rear-view mirror, but he is more successful than ever. Over the past decade, Wolff has collected eight Constructors’ Championships, seven Drivers’ titles and an astonishing 115 Grand Prix victories—thanks to his flawless machines and Mercedes’ marquee driver, Lewis Hamilton. Here’s a look into his winning formula. (For more, check out Toto Wolff’s Profile Dossier here.) (Forbes; reply to this email if you can’t access the article)

The actress reinventing what it means to be a movie star: Actress Florence Pugh is in the midst of what might be the biggest year of her career. On the heels of A Good Person—a drama written and directed by her ex-partner, Zach Braff, which she also produced—she’ll star in two highly anticipated movies: Christopher Nolan’s Oppenheimer and Denis Villeneuve’s Dune: Part Two. Here’s how Pugh is building a career on films that run the gamut from scrappy indie shoots to mega blockbuster productions. (TIME)

“She’s a raw diamond.”

Hollywood’s personal assistant recruiter: After years as a personal assistant to Jennifer Lawrence, 30-year-old Meghan Grimm parted ways with the Oscar-winning actress to focus on her own company, Clyde Staffing Ventures, where she sets up entertainment-industry players with personal assistants. Her client list includes the actors Dakota Johnson, Anne Hathaway and Uma Thurman, and the model Kaia Gerber. “I think being an assistant is very much like dating—you have to be 100% compatible with your boss because it is such an intimate job,” she says.

“If your boss is getting married, helping them plan their wedding. If your boss is moving into a new home, overseeing that entire move with art and furniture and personal effects.”

COMPANIES TO WATCH.

The college that raised $150 million to offer ‘forbidden courses:’ The University of Austin (UATX), a new school dedicated to freedom of thought and discourse, is tightly intertwined with—and quickly racking up support from—a powerful and pointedly vocal group of venture capitalists. Who’s involved? Joe Lonsdale, the cofounder of Palantir, former New York Times opinion editor Bari Weiss, A16Z co-founder Marc Andreessen, evolutionary biologist Heather Heying, and Harvard University professor Arthur Brooks. In a Bloomberg piece about the launch of the university, board member Niall Ferguson wrote: “Academic freedom dies in wokeness.” (FORTUNE; reply to this email if you can’t access the article)

“We believe in open inquiry. We believe in freedom of conscience. We believe in civil discourse.”

The e-commerce giant that married TikTok and Amazon: Temu seemed to come out of nowhere, and now it’s everywhere, its customers summoning $5.79 yoga pants, $27.98 doorbell cameras, and $10.29 garment steamers by the thousands, directly from factories in China to their front doors within a week or two. In some ways, Temu could not be more out of step with some current trends in the American market, where delivery times are all-important, name brands carry enormous weight, and sustainability and ethical sourcing are marketing fodder. Like TikTok, it’s a corporate sibling to a major Chinese internet platform competing with entrenched American giants, which means it faces potentially existential political risks. (New York Magazine)

“Shop like a billionaire.”

The buzziest restaurant in America: Superiority Burger, a vegetarian restaurant in New York City, began as a tiny storefront with only six seats, but it has quickly gained a cult following. The owner, Brooks Headley, is a former punk drummer and an award-winning pastry chef who left fine dining to focus on vegetarian fast food. The key to Superiority Burger’s success? Headley’s ability to serve vegetarian food without being preachy or sacrificing flavor. (GQ)

✨ The rest of this newsletter is only available for premium members of The Profile, whose support makes this work possible. If you’re not already a premium member, consider upgrading your subscription below for access to an additional section of weekly audio + video recommendations. ✨…