Convicted fraudster Anna Sorokin is getting an unscripted series, âDelveyâs Dinner Club,â in which sheâll host dinner parties at her NYC apartment⊠which she canât leave because sheâs on house arrest.
In todayâs email:
Forever young: Can $2m de-age you?
Chart: Big Techâs lobbying spend.
Bluey: Adults are obsessed.
Around the web: Scrollbar history, a relaxing game, a decluttering tab, and more cool internet finds.
đ§ On the go? Listen to todayâs 10-minute podcast to hear about the de-aging industry, the lobbying dollars behind Big Tech and Big Balloon, legless VR executive training courses, and more.
The big idea
Is it possible to get younger?
Could we de-age and live longer? Maybe with $2m and some veggie gruel.
2023-01-26T00:00:00Z
Juliet Bennett Ryla
Everlasting youth used to require a magic fountain or a friendly vampire.
But 45-year-old tech entrepreneur Bryan Johnson employs a different method called Project Blueprint, perBloomberg, that, while not seeking immortality, strives to reverse aging.
Johnsonâs questâŠ
⊠came after the stress and long hours of founding payment processor Braintree Payment Solutions LLC left him out of shape and depressed.
He sold the company for $800m in 2013 and today serves as a de-aging guinea pig with a team of 30+ experts.
His routine includes:
Over 20 supplements and medicines
Daily exercise and a strict sleep schedule
A 1,977-calorie vegan diet
He also undergoes numerous medical procedures, plus tests to measure his progress. He meticulously documents it all here.
Does it work?
Regenerative medicine physician and team lead Oliver Zolman told Bloomberg that results arenât âremarkable,â but their âsmall, reasonable resultsâ may prove itâs genetically possible to reduce the medical age of our organs.
Johnson does claim the lung capacity, skin, and gums of someone decades younger.
Blueprint will cost Johnson $2m+ in 2023, but the expectation is that science-based de-aging procedures will be more affordable in the future.
It seems weirdâŠ
⊠but so does everything in the longevity sector, which raised $40B+ in investments in 2021 and could become a $600B market by 2025, perTechCrunch.
Examples include:
Altos Labs, a biotech company that launched with $3B in funding to explore resetting the epigenome (which tells DNA to turn genes on or off).
Unity Biotechnology, which is developing a drug to clear senescent cells (cells that stop dividing, but donât die).
Loyal, a startup that wants to extend your dogâs life.
Even Google parent Alphabet has a longevity startup, called Calico, but no one seems to know what it does. (Is it vampires?!)
TRENDING
Oreoâs Most Oreo Oreo â the creme is spiked with Oreo crumbles â hails its new metaverse, Oreoverse, where players can enjoy cookie-themed games and possible run-ins with⊠Martha Stewart.
SNIPPETS
Tesla reported record Q4 earnings of ~$3.7B, up 59% YoY, despite flagging delivery growth.
Metaannounced it will allow former President Donald Trump back on Facebook and Instagram, but with ânew guardrails⊠to deter repeat offenses.â
Gemba, a startup that develops executive training courses in VR that you can take as a legless avatar, raised an $18m Series A. Its courses cost ~$7.25k per person, or up to $1.2m for an enterprise subscription.
I recognize youfrom somewhere⊠A recent report found Chinese tech companies have secured the most facial recognition export deals at 201, followed by US firms with 128.
Shutterstockâs Creative Flow customers can now create ready-to-license AI images via text prompts thanks to a partnership with OpenAI.
Walt Disney World closed its Splash Mountain ride to make way for a new attraction. Now, eBay sellers are hawking bottles of âgenuineâ Splash Mountain water for $20-$1k.
Precision Neuroscience, a brain implant startup co-created by a Neuralink co-founder, raised $41m. Some investors may have considered it a no-brainer.
Netflix reportedly plans to launch âpaid sharingâ by late March, meaning you may soon have to pay to give your password to people outside your household, like that old ex still on your account.
The Washington Post, owned by Jeff Bezos, laid off 20 journalists and shuttered its gaming vertical.
DoNotPay was planning on secretly using its legal assistant AI in an actual courtroom via AirPods. Now, citing potential jail time, itâs decided not to.
Immersive medicine: The future of health care might live inside a VR headset. VR can be used to treat pain, PTSD, anxiety, and more â hereâs whatâs next.
Chart
Olivia Heller
What the past year of tech lobbying looked like
Apple really hit the gas.
2023-01-26T00:00:00Z
Jacob Cohen
Not today, but another time, maybe weâll do a story on the Balloon Council, which spent $80k lobbying in 2019.
For now, letâs talk tech. In 2022, while Amazon, Meta, Google, Microsoft, and Apple collectively increased lobbying spend 5%, Apple especially hit the gas â growing 44% to ~$9.4m.
Public filings show the company lobbied on antitrust bills, online privacy issues, taxes, semiconductors, climate change, immigration, LGBTQ issues, and more, per CNBC.
Elsewhere, there was increased focus around:
Semiconductors: Intel increased its lobbying spend 72% to $7m+. Micron spent $4.2m lobbying, up ~118% YoY, as the government worked on the CHIPS and Science Act.
Crypto: Coinbase spent $3.4m lobbying in 2022, and the Blockchain Association expanded its spending 111% YoY.
TikTok: Parent company ByteDanceâs lobbying spend rose 4% to $4.9m, though itâs unclear how much thatâs helped their cause.
For more information on industry and company-specific lobbying spend, check out OpenSecrets.
Hustle Orignal Video
Why Florida gets $20m a year from Gatorade
Gatorade has been the fuel of the field for almost 60 years. Next time you partake, pour some out for Dr. Robert Cade â the brewing crewâs lead scientist.
The first gallons were specifically made to revitalize University of Florida football players. Today, the school still gets reams of green from the sports drink giant.
So, how did UF outplay Gatorade? And why do they siphon so much funding? Enjoy the latest installment of âHustlenomicsâ on YouTube.
The Gatorade story (video):
The creation, and the litigation
How UF struck liquid gold
Breaking down the digits
Remember kids â a patent expires in 20 years, but a trademark can last forever.
Adults are really into a cartoon called âBluey,â even though itâs meant for preschoolers.
2023-01-26T00:00:00Z
Sara Friedman
Oh, to be wearing pajamas and sitting cross-legged in front of the TV on a Sunday morning, housing cereal straight from the box without a care in the world.
That childhood nostalgia is hard to shake, so we shouldnât be surprised that the newest internet obsession is âBluey,â a cartoon about a family of dogs thatâs made for preschoolers.
The show, which premiered in Australia in 2018 and came to Disney+ in 2020, has the five-and-way-up crowd in a chokehold, according to Wired.
Its official YouTube channel has 2m+ subscribers, and this video alone has 10m views.
âBlueyâ has been Australiaâs No. 1 childrenâs series since launching and won an International Emmy Award in 2020. Each episode takes 4-5 months and 50-60 people to produce.
Are the adults okay?
Listen â times have been tough. Stressors, from the pandemic to the economy, have pushed people to find new ways to escape. And if your coping mechanism of choice is cartoon dogs, it could be worse.
Plus, many parents feel âBlueyâoffers an accurate portrayal of raising kids, and, as a bonus, doesnât make them want to rip their ears off.
AROUND THE WEB
đ On this day: In 2006, A Million Little Pieces author James Frey admitted on Oprah Winfreyâs show that heâd embellished his memoir. The lies spiraled into a class-action lawsuit and debate about memoir writing.
đ Useful: Eesel is a browser extension that combines all your Google Docs, Notion pages, and other work docs in a single tab.
âŹïž Thatâs cool: The evolution of the humble scrollbar.
đ Cure boredom: With a relaxing game of âI Spy.â
