đ Some people really know how to celebrate, even if their methods sound a little strange. The Hershey Bears ice hockey team hosted its annual Teddy Bear Toss where 100k stuffed bears were thrown onto the rink, breaking the eventâs previous record of 74.6k bears. The toss, which donates all bears to charity, has collected 566.4k+ teddies since 2001.
đ§ On the pod:Companies are fumbling their return-to-office mandates â possibly on purpose?
NEWS FLASH
đ¨ Big Michelangelo fan? You might not need to globe-trot to see all of his works. The National Gallery of Denmark is using âhigh-quality 3D-cast replicasâ of the artistâs sculptures â currently on display at museums and sites worldwide â to form the most comprehensive exhibition of his work since 1875. The gallery will pair 19th-century plaster casts alongside the 3D-printed replicas of pieces like the Piccolomini Altarpiece in Siena, Italy, which is installed so high up that in-person viewers have trouble getting a good look at it.
đ¤ Donât love to see it: 41% of employers plan on downsizing their workforce due to AI automation, according to the World Economic Forumâs Future of Jobs Report. For those whose jobs are safe, 77% of large companies said theyâre planning to reskill their existing workforce through 2030 to work more seamlessly alongside AI. Postal service clerks, payroll clerks, and executive secretaries are among jobs expected to take the biggest hit from automation. Now might be the time to ask ChatGPT for a list of jobs that AI canât do.
đŞ Kiss these cookies goodbye: Two more Girl Scout cookies are retiring. Sâmores and Toast-Yay! flavors will be discontinued after this year. The yearlong notice from the Girl Scouts of the USA might avoid the consumer panic that occurred in 2023 after the Raspberry Rally flavor disappeared suddenly, with boxes selling for as much as $30 a pop on eBay. Consumers should expect to pay more for their cookies regardless â the price of a box could hit $7, up $1 from the previous two years. Plus, joining a troop is getting pricier, with the 112-year-old organization raising membership prices 160% over the next two years.
MORE NEWS TO KNOW
Delta Air Lines announced a partnership with YouTube that grants SkyMiles members free access to YouTube Premium and YouTube Music.
Former MoviePass CEO Ted Farnsworthfaces up to 25 years in prison after pleading guilty to fraud. He told investors the startupâs low subscription price was profitable. It was actually losing money.
Google invested a cool $1m in Rooms, an app that lets users design interactive 3D âroomsâ for games, stories, and other projects.
SOLVE YOUR SEARCH WOES
Key SEO advice for up-and-coming brands
Googleâs official framework for âcreating helpful, reliable, people-first contentâ:
Expertise: Make quality content to meet peoplesâ needs.
Experience: Create from a place of lived experience.
Authority: Establish a highly reputable presence.
Trustworthiness: Donât be harmful or spammy.
It couldâve been âMasteryâ instead of âExpertiseâ (MEAT), but we digress⌠As the search landscape stays shifty, itâs crucial to apply these four principles.
Read our 2025 guide on winning via search to prep your brand for rampant success.
Many US employees became accustomed to working remotely amid the pandemic, while some employers began ditching office space they no longer needed.
Now, however, some companies are calling workers back â and the results arenât great.
Take AT&TâŚ
⌠which, perBusiness Insider, kicked off its five-day RTO mandate on Monday. Employees said there werenât enough desks, parking spaces, or working elevators at its Atlanta offices â though there were motivational signs suggesting employees take the stairs.
Meanwhile, Amazon has experienced delays in its RTO mandate as its offices lack the space to accommodate employees. Per Bloomberg, workers who did return cited limited desk, conference room, and break room space.
The AT&T workers who spoke to BI â as well as some experts â suspect some companies may be using RTO mandates to reduce head counts, hoping frustrated workers will quit.
If thatâs the caseâŚ
⌠it might work â a survey on job review site Blind found 73% of corporate Amazon workers would consider quitting over its RTO mandate â but perhaps not in a beneficial way.
A University of Pittsburgh report found that companies with RTO mandates experienced âabnormally high turnover,â especially among skilled, senior, and women employees, and took longer to replace them.
The same report also noted that tech and finance companies that enacted RTO mandates lost top and senior employees, whom they later struggled to replace.
Another report from workforce analytics firm Revelio Labs found remote and hybrid companies are able to grow faster.
And then thereâs âcoffee badging,â when workers rebel against mandates by showing up briefly, then leaving.
Bottom line?
People who can work remotely prefer it. Bufferâs 2023 State of Remote Work report found that 98% of respondents want to work remotely, at least some of the time, for the duration of their careers.
And while studies may show theyâre 10%-20% less productive than their in-office counterparts, productivity is hard to quantify and doesnât account for the costs a company might rack up in real estate, retention, or recruitment.
Either way, nobodyâs gonna be productive in a packed, noisy office.
Gaze into the crystal ball: Predictions for 2025 from five marketing leaders at Microsoft, Morning Brew, and more.
Dig into this data: A look into how 700+ marketing leaders are leveling up their 2025 strategies.
NEWSWORTHY NUMBER
New year, new job? Not for the workforceâs newest hopefuls.
In 2024, 55% of hiring managers said they had to fire a recent college grad, according to a recent survey of 1k US hiring managers by Pollfish and Intelligent.com. Now, one in eight plan to avoid hiring the office freshmen altogether.
Whatâs made them unemployable? Hiring managers say they lack work ethic (33%), motivation (28%), and communication skills (20%); are entitled (29%), easily offended (27%), and lazy (17%); and donât handle feedback well (25%). Yikes.
Fortunately for deserving young jobseekers, there are some easy ways to beat those biases, like by making eye contact and dressing appropriately for interviews â the two most common interview challenges among recent grads.
Oh, and maybe leave the parents at home: 8% of hiring managers said thatâs been a problem. Nothing says âready for responsibilityâ like bringing mom to a job interview.
AROUND THE WEB
đś On this day: In 2001, Apple debuted media player iTunes.
Yesterday, we checked in on where you stand â literally and figuratively â on the return-to-office debate.
It was a fairly even split: 37% of readers said theyâre hybrid while 33% work from home and 30% are in the office full time.
Opinions were also divided, with 39% saying working in the office is slightly better for productivity, 31% saying it doesnât help at all, and 30% saying it absolutely does.
The only conclusive thing about this debate is that readers feel passionately about their stances:
âI will never in my life work an in-office job again. It is a dealbreaker for me.â
âSpontaneous ideas can’t happen alone at home if your work is âcollaborative.â Water cooler talk, y’all.â
âStop the RTO nonsense â it’s noisier, more germy, and only suits micro-managers who like seeing themselves rule over their empires in order to serve their egos.â
Ultimately, this reader settled things: âWould rather not work at all, but those bills have to get paid.â
SHOWER THOUGHT
Marsupials are the only animals that can be pickpocketed.SOURCE