• February 8, 2025

☕️ Bad vibes

Americans are worried about inflation again…

Good morning. The Super Bowl is tomorrow, and the Chiefs aren’t the only ones going for a three-peat: So is the color purple. It could be the third year in a row that purple Gatorade is showered on the winning head coach as the game winds down.

No surprise, then, that purple is the slight betting favorite, followed by yellow/lime/green, orange, blue, red/pink, and clear/water. Orange you glad most of you live in a state that doesn’t let you bet on this?

—Sam Klebanov, Cassandra Cassidy, Matty Merritt, Abby Rubenstein, Neal Freyman

MARKETS

Nasdaq

19,523.40

S&P

6,025.99

Dow

44,303.40

10-Year

4.487%

Bitcoin

$95,806.95

Tesla

$361.62

Data is provided by

*Stock data as of market close, cryptocurrency data as of 6:00pm ET. Here’s what these numbers mean.

  • Markets: Stocks fell yesterday as investors responded to data on the labor market and consumer sentiment, as well as President Trump’s comments that he’s planning reciprocal tariffs on US trading partners.
  • Stock spotlight: Tesla suffered its worst week since October as disappointing sales numbers poured in from Europe and China.
 

ECONOMY

Groceries

Scott Olson/Getty Images

Like parlayers seeing their team’s wide receiver on a stretcher mid-game, Americans are feeling less optimistic about their wallets. Central to their concerns is a sense that prices will rise faster as tariffs begin to materialize.

The closely-watched monthly consumer survey published yesterday by the University of Michigan shows a growing uneasiness:

  • Consumer sentiment dropped to a seven-month low in early February, decreasing by almost 5% from January.
  • Americans now anticipate prices will rise 4.3% in the year ahead, a jump from last month’s expectation of 3.3% to the highest expected inflation rate since fall 2023.

What’s souring the mood? It could be the timing of the poll, which happened soon after President Trump threatened to hit major US trading partners Canada and Mexico with blanket 25% tariffs. Most economists agree that would cause companies to pass down the cost of import duties to shoppers. Though the tariffs on both country’s goods were postponed by a month shortly before they were due to kick in this week, a 10% blanket tariff was imposed on China, and Trump threatened to impose import duties on EU products as well.

Consumer sentiment dropped for all the ways the survey measures perceived economic wellbeing, plunging the most for feelings about large purchases. UMich’s survey director Joanne Hsu interprets this as a sign Americans believe it’s “too late” to avoid tariffs’ impacts. Notably, the pessimistic turn happened among respondents across the political spectrum.

Companies have tariff jitters, too

Bloomberg projects that the t-word is on track to be mentioned 900 times in 2024 Q4 earnings calls for US and European public companies, compared with 367 in the preceding quarter.

And the context usually isn’t “we can’t wait for tariffs!”: Goldman Sachs projects that every 5% increase in US tariffs would shave off up to 2% from S&P 500 earnings per share, as companies contend with higher import costs.

One item that’s already pricier…is gold. Anticipation of metals tariffs got traders rushing to ship gold bars to the US and hoard them in New York vaults, creating a gold shortage in London.—SK

Presented By Mode Mobile

WORLD

An iPhone mostly in shadow against a dark background with the Apple logo harshly illuminated

Husayno/Getty Images

UK demands spy access to Apple’s encrypted user accounts. In case you needed another reason to worry about whether your iPhone is spying on you: The Washington Post reports that UK security officials have secretly ordered Apple to allow them to retrieve content from the encrypted user iCloud account of any user anywhere in the world. If Apple were to comply with the Brits’ clandestine order, issued last month, it would deal a blow to user privacy, but sources told the newspaper that the tech giant is more likely to just stop offering encrypted storage in the UK (Apple declined to comment to the Post).

Closing of China import tax loophole delayed. We can’t promise that the $5 pants you ordered on Shein won’t fall apart, but they should reach you without delays and duty-free—for now—after President Trump signed an executive order pausing his earlier order to suspend the de minimis exception, a loophole that lets low-value packages from China enter the US without inspection or import duties. Although the loophole has been around for a long time, its use exploded when Shein and Temu came on the scene. The delay is meant to give the Commerce Department time to figure out how to collect taxes on these small shipments.

Missing plane found in Alaska with no survivors. Yesterday, rescuers located the wreckage of a Cessna aircraft operated by Bering Air that vanished Thursday while carrying 10 people across Alaska’s Norton Sound amid bad weather. Authorities said all everyone aboard had died. This was the third fatal airplane incident in the US in less than two weeks, following the collision of an airplane with a helicopter in Washington DC that left 67 people dead, and a crash of a medical plane in Philadelphia that killed seven people.—AR

TAXES

People walk by Wall Street

Spencer Platt/Getty Images

Pour one out for the private equity analysts that are going to have to deal with their frantic MD. President Trump indicated this week that he wants to end the so-called carried interest tax loophole, a controversial tax provision that’s helped fund managers accumulate massive wealth for over a decade.

At issue: Investors—mainly those focused on private equity, but also hedge funds and venture capitalists—get a cut of the profit from their funds, known as carried interest. For many firm partners, that makes up a large portion of their compensation, and conveniently for them, it’s taxed as capital gains (at a ~20% rate) rather than as income (taxed at 37% federally for those in the top bracket).

  • Democrats and Republicans alike have criticized this structure, saying it takes away billions of dollars in tax revenue from the government and is unfair to other workers.
  • But dealmakers argue that the tax setup is appropriate because they take on risk by investing their own money in deals without a guaranteed return.

It’s not a new idea. Trump tried to close the loophole during his first presidency, and both Obama and Biden initiated similar efforts to no avail. It’s unclear if it will work this time around, but it could help Trump fill a budget hole as he plans to extend other tax cuts.—CC

Together With Miss Excel

ENTERTAINMENT

Kendrick Lamar speaks onstage at the Super Bowl LVIX Pregame & Apple Music Super Bowl LVIX Halftime Show Press Conference at Ernest N. Morial Convention Center on February 06, 2025 in New Orleans, Louisiana.

Michael Owens/Getty Images

Kendrick Lamar is set to become the first solo rap artist to headline the Super Bowl halftime show tomorrow night. And his performance couldn’t come at a better time to attract viewers: He dominated pop culture for the last year thanks to his feud with Drake, which also helped fuel his five Grammy wins last weekend.

But the Super Bowl wasn’t always cool enough for this. In the 2010s, the NFL was fighting an image problem, especially with younger potential viewers. It was the era of people being mad at the league for either not supporting Black players or being too soft on Colin Kaepernick for kneeling during the national anthem.

At the time, mega-stars like Cardi B and Pink were turning down the opportunity to perform at the Super Bowl. And after Maroon 5’s snoozefest of a performance in 2019, the NFL decided to make some changes, inking a reported five-year, $25 million deal with Jay-Z’s entertainment company, Roc Nation, to bring in some heavy hitters:

  • This will technically be Lamar’s second big game performance following his guest appearance during the show headlined by Dr. Dre, Snoop Dogg, and Mary J. Blige three years ago.
  • Roc Nation also spearheaded a Latino-inspired performance by Jennifer Lopez, Shakira, and Bad Bunny in 2020, as well as Rihanna’s well-received show in 2023.

Looking ahead…if there’s not enough drama for you in the game already, you can bet on everything from Lamar’s set list to whether or not he’ll be wearing a hoodie. —MM

STAT

A dollar sign made out of computer code

Emily Parsons

Despite the spectre of getting undercut by a cheap Chinese competitor, Big Tech’s biggest players made it clear this week that they intend to keep spending money on AI like they’re Carrie Bradshaw at a Manolo Blahnik sale. Microsoft, Alphabet, Amazon, and Meta—which collectively spent $246 billion on capital expenditures last year—forecasted this week that they may shell out $320+ billion this year as they build up data centers to support AI, per the Financial Times. Amazon looks to be the highest roller of the crew, with plans to spend $100 billion or more on infrastructure.

But even as the companies recommit to their vision of a future where everyone uses their AI products—and not just for cheating on term papers—investors are itching to see more cash flowing in to justify all that spending, especially after DeepSeek appeared to get similar results for much less.—AR

NEWS

  • Nippon Steel will invest in—but not take over—US Steel, President Trump and Japan’s prime minister said yesterday. President Biden blocked a takeover while he was still in office.
  • A federal judge temporarily blocked the Trump administration from putting 2,200 USAID staffers on leave.
  • New York City’s live chicken markets were ordered to close following the detection of avian flu.
  • Prince’s estate got Netflix to cancel the release of a controversial documentary about the singer.
  • President Trump vowed to bring plastic straws back with an executive order that would undo Biden’s push for paper straws.

RECS

To-do list banner

Plan: People can’t get enough of this Japanese planner with its smooth paper, graph lines, and inspirational quotes.**

Munch: A roundup of some of the strangest snacks available at your local grocery store.

Read: Books about doomed romances so you won’t feel bad about being the one to buy yourself flowers Miley-style on Valentine’s day.

Prepare a spread: A seven-layer bean dip recipe to make for game day.

Rare cash-back match: Got credit card debt? A 0% intro APR card can help. Plus, earn up to 5% cash back, matched after year one—10% on qualifying buys. Learn how to apply.*

*A message from our sponsor. **This is a product recommendation from our writers. When you buy through this link, Morning Brew may earn a commission.

GAMES

Brew Crossword: First off, congratulations are in order for the winners of our second Crossword Contest. They are: Jeffy S., Sam F., Gina C., Kristen S., and Jacque D. Thanks to everyone who played! Here’s the solution if you’re curious. For those who want more practice, we’ve got a piping hot crossword fresh out of the oven: Play it here.

Open House

Welcome to Open House, the only newsletter section desperate to know why you’d fill a historical building with expensive concrete floors. We’ll give you a few facts about a listing and you try to guess the price.

French Quarter firehouse renovation.Zillow

Today’s home is a former firehouse in the French Quarter neighborhood of New Orleans, LA—the city gearing up to host the Super Bowl tomorrow (can’t imagine you made it all the way down here without knowing that, but no shade if you did). It was originally built in 1907 and is 5,698-square-feet of questionable renovation choices. Amenities include:

  • 4 beds, 6 baths
  • The most boring, beige bathrooms
  • Saltwater pool

How much to live in a home that feels just a little off?

SHARE THE BREW

Share Morning Brew with your friends, acquire free Brew swag, and then acquire more friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 0

Click to Share

Or copy & paste your referral link to others:
morningbrew.com/daily/r/?kid=7a560fad

ANSWER

$4.2 million

Word of the Day

Today’s Word of the Day is: clandestine, meaning “conducted with secrecy.” Thanks to Christina from Columbus, OH, and several other users, for not keeping the suggestion quiet. Submit another Word of the Day here.

✢ A Note From Mode Mobile

Please read the offering circular at invest.modemobile.com. This is a paid advertisement for Mode Mobile’s Regulation A Offering. A reservation of the ticker symbol is not a guarantee that we will be listed on the Nasdaq. Any IPO timing is unknown, general steps to be accepted have not been undertaken at this point, and that listing is not guaranteed.

         

ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2025 Morning Brew Inc. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011