Activity around many NFT projects receded over the past couple of years. Yet one platform that bucked this trend decisively was GONDI, the NFT lending hub.
In Sept. 2023, the NFT lending market was dominated by NFTfi and Blur's Blend, which commanded 27% and 23% market share respectively. At the time, GONDI was facilitating only 1% of the activity here.
But fast forward to today, and the picture is quite different. Now GONDI accounts for a 55% market share majority in the NFT lending space, followed by Blend at 29% and NFTfi at 7%.
In other words, of the $76 million in outstanding debt across this entire category currently, over $42 million is being facilitated by GONDI. It has become the go-to platform for borrowing or lending USDC or WETH against popular NFTs.
Over time, borrowers pay back their loans plus interest to reclaim their NFTs. Lenders earn yield through this interest, and in the case of loan defaults they get to claim the underlying NFT collateral as compensation.
As for what's supported as collateral, the GONDI team has curated an allowlist of +120 approved collections, which so far have all been heavyweights from Ethereum's PFP and cryptoart scenes.
CryptoPunks—the most iconic NFT collection and the largest per its $1.2 billion market cap—accounts for around halfof all loan activity on the platform. This isn't surprising, as GONDI supports both the OG and Yuga Labs wrappers and “naked” unwrapped 'Punks, so it covers all the bases.
So the grand question, then: what's been driving GONDI's dominance in NFT lending?
If I had to venture a guess, I think it boils down to the fact that GONDI offers a flexible platform with good UX that NFT power users enjoy. It also helps that they routinely iterate by adding new useful features.
For instance, in recent months the team added:
Sell and Repay — Borrowers can sell their NFT collateral to close a loan and pocket any excess funds in one transaction.
Instant Refinances — Lenders can take over any loan permissionlessly if they reduce the APR for the borrower by at least 5%.
Buy Offers — Users can now place buy offers on any NFT, whether it's in a loan or not, paving the way to direct sales on the platform.
The bottom line is GONDI has been gaining ground in spite of the tougher NFT market that we've seen in recent years, and that's impressive. We'll have to see if they can maintain this momentum, but they have a good pace and network effects going for them now.
If you want to explore the platform as a borrower or lender, check out the docs and the team's primers on making loan offers, renegotiating, and refinancing. My hunch is GONDI will continue being an NFT hotspot through the rest of 2025, so don't be surprised if the project keeps making waves!
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Not financial or tax advice. Bankless content is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This newsletter is not tax advice. Talk to your accountant. Do your own research.
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