The Codex Sassoon, the worldâs oldest Hebrew Bible, is expected to fetch $30m-$50m at auction this spring. The current auction record for a historical document is $43.2m for a copy of the US Constitution sold in 2021.
In todayâs email:
Virtual influencers: Theyâre fake, but have millions of followers.
Chart: Roblox keeps on building.
Weekend Reads: Our best stuff from the week.
Around the Web: A weird burlesque troupe, computers in film, how to get a minority-owned biz certification, and more internet finds.
đ§ On the go? Listen to todayâs podcast to hear Jacob and Zack discuss the resurrection of Barney â one of the â90sâ most iconic and lucrative kidsâ TV characters â and why he disappeared to begin with.
The big idea
These influencers are so fake⌠no, really
Virtual influencers are on the rise. Are these characters the next Marvel or Disney?
2023-02-17T00:00:00Z
Juliet Bennett Ryla
By this point, you may already be familiar with Lil Miquela â the virtual influencer with 2.8m Instagram followers and major brand deals.
The company behind the creation, Brud, raised $25m+ at a valuation of $144m+ before being acquired by the NFT startup Dapper Labs in 2021.
Now, a different Vermont-based company wants to create the Disney of digital influencers.
SuperplasticâŚ
⌠is a startup founded by Paul Budnitz, who previously founded designer toy company KidRobot.
Much like Marvel, Superplastic wants to build a universe around its cartoonish characters, perTechCrunch. They include:
Guggimon, a DJ and horror artist
Janky, a âstreetwear iconâ
Dayzee, a flirtatious nuclear physicist
They appear on social media and as playable âFortniteâskins, and collaborate with brands like Tommy Hilfiger. Oh, and theyâre getting a TV show.
Amazonâs Alexa FundâŚ
⌠led a $20m funding round for Superplastic, and Amazon Studios will produce an animated comedy starring the trio. If this video of Guggimon mainlining booze and pills is any indication, it wonât be for kids, but may play well with Amazon hits like âThe Boysâ and âInvincible.â
Budnitz also told TechCrunch that heâs interested in what his IP company could do with Amazon-owned Whole Foods â virtual influencers may not eat, but they can probably hawk branded energy drinks.
Whatâs the appeal?
People already purchase things their favorite TV characters wear (see the buzz around Pedro Pascalâs trucker jacket from âThe Last of Usâ). Many believe that virtual influencers can, and will, inspire similar consumerism.
A survey from The Influencer Marketing Factory found that:
58% of respondents followed at least one virtual influencer
35% bought something one promoted
Companies already pay Chinaâs Baidu $2.8k-$14.3k per year for virtual influencers who appear on livestreams â and Baidu says this part of their business has doubled since 2021.
An added bonus: Much like the Terminator, they donât sleep, age, or complain. They also donât get embroiled in scandals, unless by design â like the time Lil Miquela was hacked by a rival.
TRENDING
Here we go again: Remember the HQ Trivia app? The one where you competed daily in a livestreamed trivia tournament to split a pot of money? Well, TikTok is giving the trivia thing a try, with $500k up for grabs across five days, starting next week.
SNIPPETS
YouTubeâs new boss: Susan Wojcicki is stepping down after nine years at the helm. Neal Mohan, the groupâs chief product officer, will take her place.
WallStreetBets founder Jaimi Rogozinski is suing Reddit, claiming the platform wrongfully ousted him as forum moderator after he wrote a book about the community. Reddit doesnât allow mods to monetize communities.
Paramount+ now has 56m subscribers, up 9.9m from Q3. Its basic tier will now increase from $4.99/mo. to $5.99/mo., while its Premium tier (with added Showtime content) will bump from $9.99/mo. to $11.99/mo.
Manners, Bing: After several users reported that Bing had insulted or lied to them, Microsoft announced itâs still working on the AI botâs tone, and that asking it 15+ questions can confuse it.
Hyundaiannounced itâs implementing a software patch that will stop thieves from using TikTok instructions to steal its cars.
Feature alert: TikTok discreetly launched in-app shopping in the US with brands like Pacsun and KimChi Chic.
Olaplex, a popular hair care brand, is being sued by several women who claim its products contained lilial (a chemical compound banned in the EU) and cause hair loss.
Starbucks plans to open 400+ stores across Asia Pacific in 2023, where revenue has increased 20% YoYâŚ
⌠but Stateside, a National Labor Relations Board panel ruled that the coffee chain illegally fired two Philadelphia union leaders, and must offer them back pay and reinstatement.
Chart
Olivia Heller
Roblox keeps on building
More than half of the companyâs users are now over 13 years old.
2023-02-17T00:00:00Z
Jacob Cohen
Do people actually want to spend real money in a digital world that looks like itâs built of Lego blocks?
Increasingly, the answer appears to be yes.
Earlier this week, Roblox stock jumped on a strong Q4 earnings report. Metrics include:
Robloxâs bookings â a leading indicator for gaming companiesâ future revenue â increased 17% YoY to $899.4m.
Average daily users reached 58.8m, up 19% YoY.
In 2022, users spent 49.3B hours on Roblox â 5.5m+ years of cumulative time.
The platform appears to be successfully aging up, too, which analysts consider critical for growing profits. Last quarter, ~55% of all Roblox users were over the age 13, up from ~40% in Q4 2019.
Roblox is now focused on expanding its economy of user-generated goods. Last quarter, the average monthly number of people buying virtual goods on Roblox reached an all-time high of 13.4m, at an average spend of $22.31 per user.
Food for thought: Last year, Roblox said that 58% of Gen Z now thinks a career as a digital fashion designer is just as or more impressive than a real-life one.
Free Resource
Why your Zillow Zestimate is wrong
The majority of people with âFor Saleâ signs in their front yards are in denial⌠Why?
Watch Morgan Housel, a Collab Fund partner and the author of The Psychology of Money, explain the psychological impact that Zillowâs estimate tool has had on America’s housing market.
Whatâs happening with housing? (video):
A seller-buyer stalemate
The influence of Zillow
The impact on agents
See the clip we spliced from The Hustle Daily Show podcast.
𪲠On this day: In 1972, the Volkswagen Beetle became the worldâs  bestselling car, overtaking Fordâs Model T, which had stopped production in 1927 but maintained the record for 40+ years.
đ Thatâs interesting: A burlesque troupe is fundraising for a documentary. The weird part? The troupe is dedicated to the music of parody artist âWeird Alâ Yankovic.
âď¸ From our blog: Hereâs everything you need to know about getting a minority-owned business certification.
đż Wow: The trailer for Tetris is out, and itâs surprisingly wild.
đĽď¸ Thatâs cool: A website that rates computersâ film and TV appearances based on how important they are to the plot and how realistic their depiction is.
