How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ Category
How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ CategoryA practical guide on how to position your brand to build not just a business, but an entire movement.
This Q&A is the first installment of The Profile’s new series, ‘BUILT FROM SCRATCH: Conversations with founders who created something out of nothing.’ My goal is to make the Q&As as practical as possible. Any and all feedback is welcome. |
