How Ryan Reynolds Turned a $2.5M Soccer Gamble Into a $100M Business
How Ryan Reynolds Turned a $2.5M Soccer Gamble Into a $100M BusinessToday’s newsletter includes a deep dive into Wrexham’s finances, including annual revenue, merchandise sales, loan repayments, profitability, and valuation. This is the best story in sports.
I’m not going to lie; I initially thought Ryan Reynolds and Rob McElhenney were crazy when they purchased Wrexham AFC for $2.5 million. Not because of the money; what’s a few million to a guy like Ryan Reynolds? He has made hundreds of millions acting and even more money when Aviation Gin and Mint Mobile sold for $2 billion. The truth is, I didn’t think the juice was worth the squeeze. The story at the time was that Reynolds and McElhenney would use the 160-year-old Welsh club for content, selling the exclusive rights on a docuseries to one of the deep-pocketed streamers. The economics made sense — streaming providers were paying $400,000 per hour of final-cut content at the time. If Wrexham produced an eight-part video series, they could generate an additional $3.2 million in revenue. At an estimated profit margin of 25%, the club would walk away with about $800,000, instantly becoming profitable… Subscribe to Huddle Up to unlock the rest.Become a paying subscriber of Huddle Up to get access to this post and other subscriber-only content. A subscription gets you:
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